warmth to maintain a stable body temperature. Consumer decisions are influenced by multiple variables: pet dog breed, age, health, and living environment, combined with the owner’s emotions, aesthetic preferences, and purchasing power, all contribute to the overall decision-making process for pet clothing. This complexity and uncertainty on the consumer side also contributes to the vastly different sizes of dogs, ranging from the of a delicate Chihuahua to the hundreds (approximately 100 kg) of a burly Alaskan Malamute